Nyan Heroes, a Solana-based hero shooter game that just launched its pre-alpha demo on the Epic Games Store on Tuesday, announced a collaboration with G2 Esports on Wednesday to stake its claim in the esports realm and connect with fans.
9 Lives Interactive, the studio behind Nyan Heroes, told Decrypt’s GG that G2 Esports will help support the game through social media promotion and that its players and influencers will play and stream the game via their respective channels. Furthermore, the studio plans to hold show matches between prominent esports team organizations to showcase the game.
The pre-alpha game, featuring cat-inspired characters and unique gameplay mechanics, landed in the top 10 most-requested games on Epic Games Store wishlists ahead of Tuesday’s demo launch, and saw more than 450,000 signups from prospective players.
The Epic Games Store pre-alpha test runs until April 9 and is tied to a play-to-airdrop campaign that will eventually reward players with the NYAN token on Solana.
"Partnering with a legendary esports powerhouse like G2 Esports is a testament to our commitment to making a mark in the esports industry," said Max Fu, Creative Director and CEO of 9 Lives Interactive, in a statement. "We're committed to supporting competitive play across all levels, from professional circuits to community grassroots, underscoring our belief in Nyan Heroes' potential to become an esports phenomenon reminiscent of the early days of the Overwatch League."
G2 Esports is a prominent esports team organization that competes in games like Dota 2, Valorant, Rocket League, and Counter-Strike 2. The company also has various influencers and content creators. G2 has previously released its own fan membership club NFTs on Solana and participated in a tournament around the upcoming crypto game Sparkball.
"For G2 Esports, we're always looking for exciting partners who are looking to shake things up, and 9 Lives Interactive is focused on creating new play experiences with game development as the first priority," said Donald Boyce, Head of Business Development at G2 Esports, in the release. "We're excited to be part of what they're building with Nyan Heroes as they continue to innovate around competitive game types."
Editor’s note: This article was written with the assistance of AI. Edited and fact-checked by Andrew Hayward.