Notcoin's NOT token has surged by 50% following last week's launch of "earnings missions" that enable players of the Telegram-based game to passively earn crypto rewards.
NOT is currently trading at $0.00971, up 52% over the past day and 76.3% over the past week, with a market cap of nearly $1 billion. That's moved NOT into the top 100 assets by market cap, according to CoinGecko. And the token's 24-hour trading volume surged to $1.4 billion, up 327% on the previous day.
What is Notcoin?
Telegram-based "social clicker" game Notcoin enables users to earn its in-game token by clicking on a gold coin displayed on-screen, with additional rewards available for completing quests and making use of "boosts."
In mid-May, Notcoin completed its airdrop of the NOT token on The Open Network, with players able to claim an allocation of NOT based on the in-game coins they mined.

‘Notcoin’ Trading Volume Tops $1 Billion in 2024's Biggest Gaming Token Drop
More than four months after the game launched via messaging app Telegram, Notcoin debuted its NOT token Thursday via The Open Network (TON)—and the massive airdrop yielded the largest gaming token launch of 2024 so far, along with over a billion dollars worth of trading volume so far. The NOT token is currently trading at a price of approximately $0.0076, per data from CoinGecko, giving it a market cap of about $776 million with the entire supply of 102.7 billion tokens minted right from the sta...
The airdrop, the biggest gaming token launch of the year so far, saw some 35 million players entitled to claim NOT tokens from their in-game activity.
Last week, Notcoin launched "earning missions," which enable users to earn passsive rewards of NOT tokens through completing quests.
Interview: How 'Notcoin' Will Evolve After the NOT Token Launch
Open Builders founder Sasha Plotvinov speaks with Decrypt's Sander Lutz at Token 2049 Dubai about how he envisions Notcoin's expansion and evolution after the token drop—into something akin to the "Netflix of social, viral games."
These quests typically require players to participate in the communities of "partner projects," and are allocated based on the player's in-game level—which is itself determined by staking NOT.
Open Builders founder Sasha Plotvinov told Decrypt's GG that the firm has grand ambitions for the game, aiming to make it "the Netflix of social, viral games" by evolving into a launchpad for other developers to create their own crypto social games.
Edited by Stacy Elliott.