The floor price—or price of the cheapest listed NFT—of original Trump Digital Trading Cards has spiked following a failed assassination attempt against the former U.S. president.
The NFT collectibles on the Ethereum sidechain network Polygon rose to 933 MATIC ($502), according to data collected from multiple NFT marketplaces. The hype has since cooled, with its floor price hovering around 762 MATIC ($410), data from NFT marketplace Magic Eden shows.
Just days prior, those same NFTs were trading for roughly half that, at $228 apiece. The second series of Trump Digital Trading Cards also rose 20% to 163 MATIC ($233).
It follows a day after Donald Trump was shot in the right ear by a 20-year-old shooter who was subsequently killed at the scene during a campaign rally in Pennsylvania on Saturday.
The crypto market sprang to life over the weekend after the dramatic scenes at the rally unfolded and were subsequently shared online.
While meme coins inspired by Trump saw a surge, trading fervor has also spilled over to other industry verticals, including blockchain betting platform Polymarket, where odds rose to 70% for Trump to take the White House in November.
NFTs formally launched by the former president in December 2022 and April 2023 have experienced mixed results since their release.
Each card typically depicts Trump in various heroic, patriotic, or fantastical scenarios. At the time of their release, the first edition promised a number of perks, including a potential meet-and-greet with Trump.
The Series 2 set, whose NFT artwork includes Trump carrying a championship pro wrestling belt, attempted to build on the success of the first series launch. In April last year, the first edition of Trump's NFTs quickly plummeted after a second edition release more than doubled the collection's supply.
The former president has appealed to crypto holders on the campaign trail, accepting crypto donations in May after signaling he's "good" with crypto at a Mar-a-Lago event for holders of his NFT collection.
While Trump's NFTs jumped in price over the weekend, they haven't yet matched their all-time high from early 2023, soon after the release. According to NFT Price Floor, the first set of NFTs peaked at a floor price of 1,100 MATIC in February 2023. In USD terms, the NFTs hit a peak of about $769 that same month.
Edited by Stacy Elliott.
Editor's note: This story was corrected after publication to clarify that the first Trump NFT set did not hit a new all-time high floor price over the weekend. The recent peak fell short of the all-time record from February 2023.