Back in late 2019, when Jack Dorsey was still CEO of Twitter, he set in motion a plan to "develop an open and decentralized standard for social media" that would explore elements of crypto and Web3.

That effort, which came to be called "bluesky," gained steam in 2021 with a January "ecosystem review" of decentralized social apps and the August appointment of Zcash veteran developer Jay Graber as its lead.

Today, bluesky took to Twitter—the platform soon to be privately owned by mega-billionaire Elon Musk—to clarify that it's independent of the social media site and has been a public benefit limited liability company since February.

"The 'public benefit' part of our structure gives us the freedom to put our resources towards our mission without an obligation to return money to shareholders," it tweeted. "The company is owned by the team itself, without any controlling stake held by Twitter."


According to bluesky, where Dorsey remains a board member, it has $13 million in funding "to ensure we have the freedom and independence to get started on R&D."

In other words, it's somewhat beyond Musk's reach, even though the Tesla CEO just paid $44 billion for Twitter and has plans to improve it—from removing spam and minimizing content moderation to potentially introducing crypto payments.

Bluesky has taken inspiration from a number of crypto projects, including IPFS—a protocol that allows for peer-to-peer file sharing—to the Basic Attention Token that incentivizes Brave browser readers to watch ads.


Dorsey, however, is a Bitcoin maximalist. Now focused solely on leading payments company Block, Dorsey has overseen Cash App's incorporation of Bitcoin purchases and greenlit a decentralized exchange that uses Bitcoin, not Ethereum or other smart contract-enabled blockchains. The company is also developing Bitcoin mining rigs.

By contrast, Musk, though he cozied up to Bitcoin when Tesla bought $1.5 billion in BTC for its books, is more enamored of Dogecoin. He's been working with that blockchain's part-time developers to make it into a payment network that surpasses Bitcoin.

But bluesky's message today is clear. It will "work towards our vision of a durable protocol for public conversation no matter what happens." Or who's in charge.

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